![]() ![]() Since entering the space, Reddit has notably avoided the term “NFT” across marketing campaigns, and has prioritized a simplified user experience on its platform to attract a native consumer audience that may be unfamiliar with blockchain technology.įor the Gen 3 drop, all artists were required to sign a non-disclosure agreement (NDA) stating that they wouldn't discuss specific details of the drop prior to launch. By the time the Gen 2 launch followed, enough buzz and speculative frenzy had built up around the collection to sell out the paid NFTs within 24 hours.Īccording to public blockchain data curated by Dune, more than 10.6 million Reddit avatars have been minted to date with a total market cap value of $74.5 million. The original Gen 1 launch dropped under the radar, and only gained enough social awareness to sell out the premium (paid) avatars after a month of trading. ![]() It’s a potentially significant onramp for mainstream audiences that may have never handled NFTs before, given the millions of avatars offered up free to Reddit users. Reddit's transition into the NFT space has been largely praised over the past year for its artist-centric approach and for reaching new Web3 users. Romanian-based digital illustrator Laura Dumitriu, told Decrypt that she utilized the template “to create a new world with colourful and cute characters”-a style which she has become synonymous with across social media platforms. “I decided to create avatars reflecting the rising ocean levels, the struggling bee populations, and the inevitable future of us all-returning to our original stardust form,” she said.Īrtists were given full creative license from Reddit to pursue their creative ambitions, Freeman revealed, so long as their artwork fit within the template frame of the Snoo character. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |